- 35+ New Bingo Sites For September 2021
- Recommended New Bingo Sites
- Advice About New Bingo Sites
- Best New Bingo Sites In The UK
- Recent history and trends in online bingo
- The renaissance of online bingo
- Government and the regulatory response
- The Future For Online Bingo
- New Bingo Sites
- Players that are new to online bingo
- Seasoned bingo players looking for a new experience
- Brand New Bingo Sites
- New Bingo Sites FAQ
35+ New Bingo Sites For September 2021
New bingo sites are added here every month. We often find 2-3 websites a month have launched so keep checking back here regularly. Each site is tested to make sure it is secure and is fully UK Licensed with the UK Gambling Commission. It’s essential that the sites meet these requirements so you know you are playing in a fair environment. You could also check out our other pages for new offers, bingo sites with a new design or under new management (so worth re-visiting!).
Our New Mobile Bingo Sites page has a list of the latest sites that are catered for players wanting to play on their smartphone device.
Recommended New Bingo Sites
Advice About New Bingo Sites
- Just because a site is listed as being brand-new, it doesn’t always mean there will be new side-games e.g slots, scratch cards and casino games, quite often a site will be using one of our approved software providers and under the contemporary design it could be the same as a lot of others out there.
- If you are looking for something unique check our review page for each site to see which software it is using. If we have listed it as using custom software you will find that it may be offering something distinct from the other bingo sites listed.
- You may find that when you check the promotions page of a site that it has exactly the same promotions as another site, this usually means it’s part of the same network. You can always check out reviews page to see which network the site is on if you want to avoid this type of site.
- We have often seen sites offering bigger bonuses and free bingo money when they launch. This is to get as many players to try the site as possible. These offers can be withdrawn after a few months and may not come back.
- Although you may be unfamiliar with some of these sites, rest assured we have tried and tested them and have direct communication with the operators so you can feel safe and secure depositing.
This year there has not been as many new bingo sites launching as previous years. With the point of consumption tax on bingo operators being introduced and more strict rules from the UK Gambling Commission to protect customers with gambling problems it has hit the pockets of the gambling operators very hard indeed. There have actually been more closures than ever recorded in the industry. There is an overall decline in bingo sites on networks or “skins” as they are sometimes called. This has meant more investment from smaller companies in their own software to improve margins. However, I still strive to list the latest bingo sites, you may find that there are much more favourable terms to players and a general overall better quality experience.
|Number of Sites||20|
|Best Free Spins Bonus||200|
|Best Deposit Bonus||500%|
|Lowest Deposit With Bonus||£5|
Best New Bingo Sites In The UK
Welcome BonusDeposit £10 and get £35 Bonus + 50 Bingo Tickets + 25 Bonus Spins
|Visit||Welcome offer £35 Bingo Bonus, 50 Bingo Tickets and 25 Free Spins for just £10 deposit. Promo code PLAY. First-time depositors only. Minimum deposit £10. Maximum offer £35 Bingo Bonus, 50 Free Bingo Tickets valid on £50 Daily Treat & 25 Free Spins on a pre-selected game. Promo Code PLAY. Bingo Bonus can be used in any room. Bingo Tickets and Free Spins are valid for 7 days. Bingo Bonus & Bingo Ticket winnings come with 4x wagering. Free Spins winnings are credited as bonus funds with 40x wagering and are capped at £2.5. Slots Bonus win cap £100 + initial bonus amount. Wagering requirements vary by game. Promotional offers may be denied based on abusive bonus activity across sites operated by the Company. Deposit balance available for withdrawal at any time (UK only). General withdrawal restrictions & full T&Cs apply. Valid until 31.12.2021.|
Welcome BonusDeposit £10 and get 30 Bonus Spins
Unique bingo site on standalone state-of-the-art bingo software.
|Visit||Welcome offer 30 free spins on Starburst on 1st deposit. Minimum deposit and spend £10. Promo code STAR30 required. Spin value 10p. Free spins must be used within 48 hours of qualifying. Spin wins are uncapped and credited to your real money balance. Full terms apply.|
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Brand new for December 2025 with an excellent selection of monkey trousers 🤪
|Visit||Welcome offer deposit £10 get 1,150 Bingo Tickets and 30 Free Spins. 1st-time depositors only (+18). Valid until further notice. Minimum Deposit £10. Bingo tickets are valid in rooms: Royal Room, Royal Room Mystery Jackpot & Royal Room Prize Time and are available for 31 days. 30 Free Spins will be available once £5 of deposit funds have been wagered and are valid on a specific game, for 7 days. FS wins are granted in real cash after all FS are used. FS wins cap £3. Wins generated from bingo tickets are granted in real money. The UK only. Your deposit balance (defined as Transaction Balance under our Withdrawal Policy) is available for withdrawal at any time. Country restrictions apply. T&Cs apply|
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Brand New Software. Some cool Slingo titles including the american sitcom Friends, Monopoly and Fluffy Favourites.
|Visit||Welcome offer deposit and spend £10 and get £40 Welcome Bonus. New players only. Minimum £10 deposit & wager. £40 Bonus valid on Bingo only. 4x wagering requirements. 14 days to meet wagering. T&Cs apply.|
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Foxy was added again recently to our site as they have new software.
|Visit||Welcome offer, spend £10 get £40 bonus and 40 Free Spins. 18+. New players only. Minimum £10 deposit & wager. £40 Bonus valid on Bingo only, 4x wag req. 14 days to meet wagering req. 40 Free Spins on Foxy's Full House Wild Slot. Spin value £0.10, 10x wagering on winnings. Claim and use within 7 days. T&Cs apply.|
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Minty Fresh! Super fast bingo website on Dragonfish. Launched last year.
|Visit||Welcome package £25 Bingo Bonus, £25 Games Bonus & 15 Free Spins. First-time depositors only (18+ UK Only - excluding players based in Northern Ireland). Minimum Deposit £10. Maximum Offer £25 Games Bonus plus £25 Bingo Bonus & 15 Free Spin. Promo code BONUS50. Games bonus winnings must be wagered 60x. Games bonus winnings will be capped at £100 + original bonus amount. Free Spins are credited as bonus funds. Bingo bonus winnings must be wagered 4x. Bingo bonus winnings will be capped at £400 + original bonus amount. Free Spins are valid for 7 days. Free Spins winnings are credited as bonus funds with 40x wagering. Free Spins winnings capped at £1.5. Wagering contribution varies by game. Deposit balance available for withdrawal at any time (UK only). General withdrawal restrictions & full T&Cs apply. Valid until 31.12.2021.|
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|Visit||Welcome offer deposit £10, play with £40 plus 10 free spins on Starburst. 300% welcome bonus up to £60. 18+. New users only. Minimum £10 deposit req. Maximum bonus £60. Maximum Deposit £20. Bingo Bonus will be used when cash balance is £0. 1 x wagering req to withdraw. Expiry 42 days. Free Spins added within 48 hrs. 18+ T&C’s Apply|
Welcome Bonus100% Bonus Up To £50
The official Slingo website with 42 Slingo games.
|Visit||A new game that is a mixture of bingo and slots action. Not the usual type of bingo game. Numerous slots and casino games on offer. Welcome offer for UK players 100% bonus up to £50 on 1st deposit. New customers only. Minimum deposit £20. Max. Bonus £50. WR 30x Deposit + Bonus amount (only Slots count) within 30 days. Maximum bet is 10% (min £0.10) of the Bonus amount or £5 (lowest amount applies). First Deposit only. Can only be claimed once every 72 hours across all Casinos. Bonus Policy applies. Full terms apply.|
Welcome BonusDeposit £10 and get 1200 Bingo Tickets + 25 Bonus Spins
New bingo site from Tau Gaming.
|Visit||Welcome offer 1200 Free Bingo Tickets & 25 Free Spins. First-time depositors only (18+ country restrictions apply). Minimum deposit £10. Maximum offer 1,200 Free Bingo Tickets given as 200 on Street Party valid for 17 days & 1,000 on Kaching valid for 11 days & 25 Pending Free Spins on a pre-selected game. Promo code GIGANTIC. Free Spins are valid for 7 days. Free Spins will be available once £5 of deposit funds have been wagered. Free Spins winnings are capped at £2.5. All winnings are credited to your real money balance. We reserve the right to deny promotional offers based on abusive bonus activity across sites operated by the Company. Deposit balance is available for withdrawal at any time (UK only). General withdrawal restrictions & full T&Cs apply. Valid until 31.12.2021.|
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Bucky recently updated from the Playtech Virtue Fusion platform to Dragonfish with a new contemporary design, maybe give it another go?!
|Visit||Welcome offer deposit £10, get £30 Bingo Bonus plus 100 Free Spins. New 18+ customers only. £10 minimum deposit. 100 Free Spins can be used on a pre-selected game and are valued at 10p per spin. FS Winnings capped at £50. FS winnings granted as Games Bonus that must be wagered 30x. FS available for 30 days. Games Bonus win cap £100 plus the original bonus amount. Wagering contributions vary by game. The £30 Bingo Bonus must be wagered 4x. UK only – deposit balance available for withdrawal at any time. General withdrawal restrictions apply. Eligibility restrictions, country restrictions & full T&Cs apply. Players located in Northern Ireland may not participate in this promotion.|
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An unusual dragonfish site that makes you want to settle down on the sofa with a cuppa and chat in one of the many bingo rooms.
|Visit||Welcome offer deposit £10 for £20 Bingo Bonus and 20 Starburst spins. New players, 1st deposit only. The maximum total bingo bonus funds you can receive from this offer is £20. To withdraw bonus and related wins, wager x4 the amount of bonus funds. Free spins valid for 7 days. FS wins granted in games bonus after all FS used. Games bonus funds generated from FS winnings must be wagered 80x. Maximum Games Bonus funds transfer to real money £100 + initial bonus amount. Wagering requirements vary by game. UK players deposit balance available for withdrawal at any time. General withdrawal restrictions and full terms apply.|
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One of the most recent sites to appear on the Dragonfish Platform.
|Visit||Welcome offer deposit £10 and get £20 Bingo tickets and 20 Fruit Shop free spins. New players, 1st deposit only. Minimum deposit £10. Maximum bingo bonus £20. To withdraw Bingo Bonus and related winnings, wager x4 the amount of bonus funds. Free spins valid for 7 days. FS wins granted in Games Bonus after all FS used. Games Bonus funds generated from FS winnings must be wagered 80x. Maximum Games Bonus funds transfer to real money £100 + initial bonus amount. Wagering requirements vary by game. UK players deposit balance available for withdrawal at any time. General withdrawal restrictions and full terms and conditions apply.|
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The dreaded C word! This really is a cracker of a Christmas themed site though.
|Visit||Welcome offer get 50 Free Bingo Tickets & 10 Free Spins for just £5 deposit. First-time depositors only (18+ UK Only - excluding players based in Northern Ireland). Minimum deposit £5. Maximum offer 50 Free Bingo Tickets given as 25 on Street Party, valid for 7 days & 25 on Kaching, valid for 7 days & 10 Pending Free Spins on Amazing Riches. Promo code GOLD. Free Spins will be available once £5 of deposit funds have been wagered and are valid for 7 days. Free Bingo Tickets & Free Spins winnings are credited to your real money balance. Free Spins winnings capped at £1.00. We reserve the right to deny bonuses based on abusive bonus activity across sites operated by the Company. Deposit balance available for withdrawal at any time (UK only).Odds of winning vary between players depending on gaming and deposit activity. General withdrawal restrictions & full T&Cs apply. Valid until 31.12.2021|
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|Visit||Exclusive welcome package offering 800 Free Bingo Tickets, 45 Pending Free Spins & 100 Seconds of Spins can be claimed over 4 days with a minimum deposit of £10 on each day. 1st deposit offer 800 Free Bingo Tickets using promo code BINGO800. 2nd deposit 25 Free Spins using promo code FREE25. 3rd deposit 100 Seconds of Spins using promo code SPINS100, 4th deposit 20 Free Spins using promo code SPIN25. First-time depositors only (18+ country restrictions apply). Minimum deposit £10. 800 Free Bingo Tickets given as 200 on Street Party valid for 10 days & 600 on Kaching valid for 7 days. 45 Pending Free Spins are valid on Fluffy Favourites & 100 Seconds of Spins are valid on Amazing Riches. FS & Seconds of Spins are valid for 7 days. FS win cap 10% of amount credited (25/20 FS = £2.50/£2.00). Seconds of Spins win cap £2.50. Free Spins will be available once £5 of deposit funds have been wagered. All winnings are credited to your real money balance. We reserve the right to deny promotional offers based on abusive bonus activity across sites operated by the Company. Deposit balance is available for withdrawal at any time (UK only). General withdrawal restrictions & full T&Cs apply. Valid until 31.12.2021.|
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|Visit||Welcome offer Spend £10 get £20 Bonus plus 200 Free spins on Noble Sky. Welcome offer paid in bingo bonus (bingo bonus can be used only in bingo rooms), New players only. Minimum deposit of £10. Offer must be claimed within 48 hours of you registering an account. Prepaid cards excluded. 3x bingo, 50x casino wagering required. Maximum bet £6.25 until completed. Game weighting applies. 2 day bonus expiry. eWallets excluded. T&Cs apply.|
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|Visit||Welcome offer Get 220 Free Bingo Tickets & 22 Free Spins. First time depositors only (18+ UK exc. NI). Minimum Deposit £10. Maximum Offer 220 Free Bingo Tickets given as 110 on Street Party & 110 on Kaching & 22 Pending Free Spins on a pre-selected game. Free Spins winnings are capped at £2.20. All winnings are credited to real money balance. Free Spins will be available once £5 of deposit funds have been wagered and expire after 7 days. Promo code CRISP. We reserve the right to deny promotional offers based on abusive bonus activity across sites operated by the Company. Deposit balance available for withdrawal at any time (UK only). General withdrawal restrictions & full T&Cs apply. Valid until 31/12/2021.|
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|Visit||Exclusive welcome package offering 906 Free Bingo Tickets, 100 Seconds of Spins and 25 Free Spins can be claimed over 4 days with a minimum deposit of £10 on each day. 1st deposit offer 800 Free Bingo Tickets using promo code BESTIES800, 2nd deposit 106 Free Bingo Tickets using promo code 50PARTY, 3rd deposit 100 Seconds of Spins using promo code 100SPEED and 4th deposit 25 Free Spins using promo code 25FAV. First-time depositors only (18+ country restrictions apply). Minimum deposit £10. Maximum offer 906 Free Bingo Tickets given as 300 on Street Party, 600 on Kaching & 6 on Big Bang. 100 Seconds of Spins on Chitty Bang and 25 Free Spins on Fluffy Favourites. Bingo tickets are valid for a maximum of 10 days after crediting. FS & Seconds of Spins are valid for 7 days. FS win cap £2.50. Seconds of Spins win cap £2.50. Spins will be available once £5 of deposit funds have been wagered. All winnings are credited to your real money balance. We reserve the right to deny promotional offers based on abusive bonus activity across sites operated by the Company. Deposit balance is available for withdrawal at any time (UK only). General withdrawal restrictions & full T&Cs apply. Valid until 31.12.2021.|
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|Visit||Welcome offer 250 Free Bingo Tickets & 25 Free Spins. First time depositors only (18+ UK exc. NI). Minimum Deposit £10. Maximum Offer 250 Free Bingo Tickets given as 125 on Street Party & 125 on Kaching & 25 Pending Free Spins on a pre-selected game. Free Spins winnings are capped at £2.50. All winnings are credited to real money balance. Free Spins will be available once £5 of deposit funds have been wagered and expire after 7 days. Promo code HONEY25. Promotional offers may be denied based on abusive bonus activity across sites operated by the Company. Deposit balance available for withdrawal at any time (UK only). General withdrawal restrictions & full T&Cs apply. Valid until 31/12/2021.|
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Sailor moved from Cozy Games to Dragonfish and have a fresh new look.
|Visit||Welcome offer deposit £10 get 50 bingo tickets plus 50 Irish Luck free spins and a spin of the Sailor Wheel. First time depositors only. Minimum deposit £10. Maximum offer 4 Bingo Tickets to play Big Bang + 46 Tickets to KACHING room plus 50 Pending Free Spins (Irish Luck, win cap of £1, wins are set at minimum £0) and 1x Spin of the Sailor Wheel minigame. Pending Free Spins will be available once £5 of deposit funds have been wagered. Bingo Tickets/Free spins are valid for 7 days. All winnings are real money and cashable at any time. Valid until further notice. General withdrawal restrictions & full T&Cs apply. Players located in Northern Ireland cannot participate in this promotion.|
Recent years have seen a gradual but consistent decline in the growth of the online bingo industry. In some areas, during the 2010s, it has actually been in decline. But, like with many industries, the tide turns and a popular product or service can gradually return to form, and begin to experience a significant upturn in fortunes. This is certainly the case with online bingo. It’s called a ‘growth cycle’ for a reason, and the early 2020s have seen a considerable return to form for the industry.
This means that after a lengthy period of stagnation (the PR and marketing people probably prefer to call it ‘consolidation’), lots of new games and exciting new bingo sites are arriving on the scene. Here at Busy Bee Bingo, we’ve always been in it for the long term (we’re professionals don’t you know), so we are delighted by the upturn in fortunes. We’ve always kept our eye on industry fashions and trends, so it’s great to be able to report some good news in what is a thriving business.
For us, new bingo sites are what keep us motivated. They are also crucial in ensuring the industry stays vibrant and fresh. Bingo may be a traditional game, but innovation and new ideas are essential in keeping the game alive, in particular by introducing it to a new and younger audience. We expect this positive trend to continue.
How come we are so confident? Well because it’s all part of a logical progression which you can see for yourself when looking at recent changes in the industry. Let’s take a look at what has happened over the last few years and why.
Recent history and trends in online bingo
There are several reasons for the recent decline in growth in the online bingo market. Certainly it seems to have been part of a long term trend, but thankfully one that now appears to be coming to an end. Some of the factors involved are as follows:
Online bingo is a mature market
One of the major considerations is that it is just a symptom of a phenomenon which is referred to by economists as a mature market. When a new product or service is first created, it grows rapidly initially, as hardly anyone has it and word spreads, creating a new trend.
A good example of this phenomenon is the mobile phone. When they were first invented, they were not particularly practical – connectivity was poor, battery life was short (sometimes they still required an external power source such as a car battery) and they were the size and weight of the average building brick. As technology and practicality improved, the market exploded to the point where virtually everyone who wanted one had one. That is the point at which the market became ‘mature’.
Of course, this doesn’t mean that everyone suddenly stopped buying mobile phones. This is partly because telecommunications manufacturers and carrier companies’ marketing departments spend millions persuading us that we always need a new or better one. Preferably every year. It does mean though, that the initial period of exponential growth is over.
For online bingo, the early period of rapid growth came at the turn of the current century. The internet was still relatively new, and online gaming began to take off toward the end of the 20th Century as connectivity and data download speeds improved. Clunky old dial-up modems started to die out, replaced by broadband and subsequently Wi-Fi.
By the 2010s, online bingo too, was a mature market, simply because virtually everyone who wanted to play bingo online was already doing so. Just like with mobile phones, bingo companies’ marketing teams tried to persuade us that we needed something different, by introducing new promotions, new games, and lots of new sites. But as time went on, these time-worn tactics began to have less effect…
The advent of mobile gaming
Ironically, one of the explanations for this marketing ineffectiveness is the mobile phone. The 2010s saw a rapid increase in mobile gaming. In the early years of the internet, virtually all gaming was done on big old desktop PCs and Macs. But smartphone technology and phone connectivity improved through the decade. So much so that today, barely a decade later, the vast majority of online gaming is done on mobile devices like smartphones and tablets.
The problem was that bingo was harder to play on a phone especially in the early days of mobile gaming, simply because of the nature of the game. For example, you need to be ready at a certain time, when the game starts, rather than being able to play ‘on demand’ like you can with slots or popular games of the time, like ‘Candy Crush’. It was also more difficult to complete all the transactions necessary, such as buy tickets, play the actual game and get involved in online chat, on a compact screen. Therefore, as mobile gaming took over from desktop, the trend was to move on to less complex games which were more practical for smartphone users.
Bingo as the ‘gateway game’
A frequent trend in online bingo is for bingo players to progress on to other casino games, particularly slots. And from there to other more traditional casino games, such as Roulette and table games such as Blackjack and Poker.
Indeed, this progression is positively encouraged by online gaming operators, many if not most of whom operate both bingo and casino sites. Bingo sites are therefore ‘seeded’ with other games such as scratch cards and slots in order to lure their bingo players away from their favourite game and thus to facilitate this move. At this point, it becomes clear that an actual online casino offers more choice. The player then transfers over to an online casino where there is no bingo and the trap is complete.
The reason behind this apparently self-defeating strategy is that slots, scratch cards and other casino games like Roulette and card games like Blackjack and Poker are far more profitable. They cost far less to run than bingo, which requires more complex software and the employment of expensive chat hosts. Casino customers also tend to spend more than many traditional bingo players, who are happy to buy bingo cards for pennies.
With fewer costs, higher spending and better profit margins, online casinos are far more lucrative than bingo. This provides a real incentive for online operators to encourage this ‘natural’ progression from bingo to slots and other casino games.
Decline of standalone bingo specialists
This tendency for customers to drift away from dedicated bingo sites toward general casino sites had a particular downside for bingo specialists. Clearly it could work in favour of those operators who have interests in both. Indeed, it was positively encouraged by companies which specialised in casinos, but many standalone bingo operators really started to struggle.
The downward trend had been around for some time. Original bingo specialists like Virtue Fusion had already fallen by the wayside, but now further giants of the genre started to bail out too. Cozy Games operated well over a hundred sites at their peak, but the company was taken over by gaming industry giants GVC. By the end of the decade, just about all were gone. Another big name in bingo, Microgaming closed all their dedicated bingo operations by the end of 2020 too, deciding to concentrate more of their resources on their casino and software interests.
As of today, there are few remaining out and out bingo specialists. Jumpman are perhaps the largest by number of sites, but even they no longer operate their own software, having outsourced this to casino specialists Pragmatic Play. Another original bingo specialist brand, Dragonfish does still remain, but they are part of the massive 888 Holdings casino conglomerate. Even the Dragonfish label itself has now diversified and now operates casinos too in order to keep up with the market trend.
Although this game plays a much more minor role in the decline of bingo, it does add an interesting additional angle. As the name suggests, Slingo is a unique trademarked game which is a sort of hybrid of bingo and slots. It was actually invented back in the mid-1990s, but really took off as the game was better promoted in the 2010s. It is another way in which bingo players were sometimes weaned off their original game and were encouraged toward slots. Although not a major influence compared to others, its increasing popularity was another factor in reinforcing this progression.
The renaissance of online bingo
As with so many different areas of industry, the wheels of business keep turning. For online bingo, the signs are that its wheel has turned full circle. The cyclical nature of the online bingo industry can be seen as similar in many ways to another arm of the entertainment business – the music industry, where tastes and fashions most definitely follow this pattern.
Although they would never admit it, the music and attitude of late 1970s punk was very much in the spirit of 1950s rock ‘n roll. 1990s Britpop may not have had the glitter, denim flares or stacked heels of 1970s rock, but it definitely had the glam. Meanwhile, compact discs seemed to have superseded old fashioned vinyl LPs by the 1990s, but now the long playing 12” disc is the height of cool – indeed it is where the word ‘groovy’ came from. The only difference is that they appear to have acquired an extra ‘s’. Being someone of a certain age, I wince when I hear the word ‘vinyls’, but no doubt I’ll get over it…
Anyway, much the same reversal of fortune seems to be taking place for good old online bingo, and the explanations can be seen in the context of this natural business cycle… because after a decade of decline in growth, bingo is back with a bang.
The ‘bounce back’ effect
The closure of so many moribund bingo sites was a good thing in the sense that it meant that many poor, outdated or simply unpopular bingo titles were no longer around. This meant that the remaining customers were forced onto fewer and fewer sites – what marketing types like to call a ‘consolidation of the market’. This was perfectly sustainable for a while – the original explosion of online bingo titles in the early years meant that there were simply too many sites competing within a market which was no longer growing at the rate it was.
The problem came at the end of the 2010s, when so many standalone bingo specialists went to the wall. The loss of all the Cozy Games titles, Microgaming’s diversification and the other already completed closures meant that gaps in the market were beginning to appear. Bingo was still as popular as ever, but now there weren’t enough different sites to satisfy the market.
Gradually at first, but then with increasing frequency, online casinos began to add bingo as an option for their players. Having lured so many bingo fans over to the casino side – they didn’t want them wandering back. Bingo may not be as profitable as slots and other casino games, but if it meant the difference between retaining custom or losing it, better that the spending remains in house.
Besides, offering bingo represented a way of differentiating a casino from its rivals at a time when many of the most popular slots appeared on every site, and card games are much the same wherever they are played. Rather than bingo being regarded as old fashioned and outdated and frankly more trouble than it was worth, online casinos began to see the traditional game as a fun add-on which played a useful role in attracting and retaining players.
Improvements in software
Remember that problem from earlier? Bingo was a bit fiddly to play on smartphones when mobile gaming took off in the mid-2010s. But by the end of the decade, things were much improved. First, mobile gaming specialists Nektan began to take an interest in adding bingo to their casinos. Being mobile specialists, they needed to get it right. And they did – the game seemed much smoother to play and was a popular add-on to Nektan’s casino titles.
Sadly, the success was short-lived as the company fell into liquidation. It even had its licence to operate in the United Kingdom withdrawn by the UK Gambling Commission. It sold its consumer facing operations for a knockdown price of just £200,000 to Grace Media, who now operate the previously Nektan branded casinos.
Nevertheless, the rest of the industry took notice. Pragmatic Play also released some much improved bingo software. In fact, so good was it that the massive Jumpman Gaming network of sites decided to retire their own somewhat tired and clunky bingo software. Instead, they decided to outsource the entire platform to the sparkling new and more mobile friendly Pragmatic Play design in 2020.
Changing behaviour patterns
Recent events have meant that the early years of the current decade have had a profound effect on much of the gaming industry. Bingo is no exception. The enforced social isolation and successive periods of government guidance requiring ‘working from home’ have turned into a revenue bonanza for online gaming operators. Bored and under-active players found themselves with far more time on their hands to enjoy their online pursuits. This had the effect of driving up the average number of casino and bingo site visits per player. The average time spent per visit also rose, along with overall spending.
This phenomenon applied to the entire online gaming industry, but it was especially noticeable for bingo. Visits to real world bingo halls remain a popular pursuit in the UK, and these have all been closed for an extended period. This had far more of an effect on bingo than on casino games generally, because a greater proportion of online bingo players visit bricks and mortar halls than online casino players visit real life casinos. Bingo is also more of a social game too; casino games like slots tend to be predominantly solo pursuits.
The availability of chat rooms when playing bingo has also been a vital social lifeline. When unable to visit real world bingo halls, online chat offers the advantage of a good virtual connection with like-minded players which other casino games cannot provide. This social factor also encouraged casino players who would not otherwise have considered bingo, or at least had ‘moved on’, to give the game a try (or re-try). In addition, the boredom of being at home led to more players with time on their hands and bingo is a fun low cost option to while away some enforced leisure time.
The overall effect was therefore to reinforce the trend which was already beginning to be apparent – even more casino sites began to offer bingo. As there were fewer bingo sites to begin with, there was already a real gap in the market. The improvements in software; enforced home isolation meaning that players were less busy and mobile, and the inability to socialise at real bingo venues therefore provided the perfect storm. Online bingo was the beneficiary and the game enjoyed a rapid renaissance.
Government and the regulatory response
Sir Isaac Newton’s Third Law of Motion states that ‘for every action there is an equal and opposite reaction’. Given that his Laws were published in the 17th Century, we can be fairly sure that he didn’t include the bingo industry in his research. Nevertheless, his predictions certainly seem to apply – they are universal after all.
So it was that governments across the world have been increasingly alarmed at increasing spending and rising rates within the online gambling industry. This is especially the case in the United Kingdom, where the government’s regulatory body, the Gambling Commission (UKGC), was already concerned about increasing consumer spending on gaming, and the rates of problem gambling in the country.
In recent years, many new regulations and rules have already been implemented which are intended to have the effect of dampening down the online gaming market. These measures include:
- Banning the use of credit cards to make gambling payments. This policy had been promised for some time, and was finally implemented in April 2020.
- ‘Know Your Customer’ (KYC) regulations have been steadily tightened. KYC regulations were originally introduced primarily to stop ‘money laundering’ (the use of gambling to convert illegally obtained funds into legitimate cash) and other forms of fraud and illicit activities.
- Stricter rules on VIP Schemes have been introduced. These add an extra layer to existing KYC regulations. Online bingo and casino operators must now ensure players can afford their gambling, and are not likely to be subject to any additional gambling related harm before being invited or permitted to join loyalty or VIP schemes.
- Changes to gaming software have been introduced which discourage habitual behaviours and reduce inducements to increase spending. These include measures to restrict and then actually ban the auto play feature on slots, and the ending of celebratory jingles and graphics celebrating minor wins.
- More rules banning the use of imagery and themes deemed likely to be attractive to children and the under 18s. The soft toy focused Fluffy Favourites was a particular target of tabloid outrage, and the popular slot was eliminated from all marketing campaigns, as were any other similarly themed games.
This whole process is ongoing, with further government and regulatory action appearing very likely. The overall pattern of increasing spending on online gaming still remains, and the United Kingdom and other governments are continuing to look at ways of countering this. Indeed the UK government has doubled down on its regulatory tightening policy, calling for evidence for its review of the Gambling Act, which had previously liberalised the nation’s gambling market in 2005. The announcement of the new review was made in December 2020, with the deadline for submissions set for March 31st 2021.
The publication of this report is still awaited at the time of writing, but it seems likely that further tightening of regulations regarding all forms of gambling (including online) is likely. The form that this is likely to take is a matter of speculation, but previous policy changes and rumoured possible paths which have been suggested include:
- Further strengthening of KYC measures. Having introduced additional rules regarding entry of players into VIP schemes, it would be perfectly possible for the UKGC to require these checks to take place for new players. Such a policy would require bingo and casino operators to check on the income and affordability of players before even being allowed to register with a site, or make a first deposit.
- Further changes to software and game mechanisms. In addition to the measures already introduced with regard to auto play and win celebrations, the ‘Gamble’ feature could easily become a target. This is a facility which is present on many slots, enabling players to double or even quadruple their win, usually dependent on correctly guessing the colour or suit of a random playing card. A further possibility is the withdrawal of the facility to ‘buy’ extra features like bonus games or additional reel enhancements by paying an extra stake per spin.
- Introduction of Stake Limits. These have already been introduced for real world Fixed Odds Betting Terminals (FOBTs), often found in high street betting shops. Maximum stakes were reduced from £100 to just £2 in 2019. Limits to the maximum stake per spin for online slots have been suggested for some time, and would be easy to introduce.
- Stronger restrictions on advertising. A complete ban on the advertising of gambling is possible, much like that introduced for tobacco advertising in 2003. At present, the focus of such calls has been focused more on sports betting, but it could easily be broadened to cover the entire industry.
The Future For Online Bingo
It is difficult to predict anything with regard to future prospects at the time of writing. Things are especially volatile, with the world economy still slowly recovering from recent events. There is as yet no sign of a return to normal (or, as the media would have it, the ‘New Normal’).
As we have seen, even the outcome of the UK government’s impending review of the Gambling Act (2005) is difficult to call. The overall trend seems to be toward more tightening of the regulations. On the other hand, the current UK government is also a strong advocate of individual responsibility and personal freedom, with libertarians in the Conservative party particularly opposed to unnecessary rules and regulations.
Different societal trends also point in different directions. As society gradually opens up, the additional entertainment options available for consumers to spend their money on may dilute gambling operators’ revenues. On the other hand, maybe the gambling market will be resilient, with players remaining loyal to their new found bingo and casino sites. Behaviour can tend to be habitual in nature after all. Certainly for bingo, software improvements mean that online is a more attractive proposition, even as real world bingo halls begin to re-open.
It seems safe to assume that more online casinos will introduce bingo as an additional option for their players. Licencing Pragmatic Play’s superb plug ‘n’ play bingo software can offer casino operators an easy way to get involved. With bingo becoming increasingly popular with online players, signing up is really a bit of a no-brainer. Jumpman Gaming have already taken the plunge. Other big networks seem sure to follow, including names like Aspire Global and SkillOnNet. Both of these groups feature dozens of individual brands, and no doubt their licenced operators are keen to get on board.
Therefore, it seems safe to say that, putting possible regulatory uncertainty to one side, the future once again looks bright for bingo.
New Bingo Sites
Whatever the future of the online gaming industry, recent years have demonstrated that online bingo is here to stay. It may be a ‘traditional’ game, but there is always room for more new and fresh ideas. Some tired and exhausted brands will no doubt continue to fade and die, but dozens of new bingo sites reach the market every year, and this trend is likely to continue.
OK, some of these newcomers can be pretty uninspired. Many are often simply rehashes of existing sites, designed for a new operator to cash in on others’ inspiration. But many are truly innovative, offering something fresh and original for novelty seeking players to enjoy.
At Busy Bee Bingo, we like nothing better than exploring new bingo sites, and we are more than happy to report on what we find. But we also recognise that not everyone shares our nerdy enthusiasm for the intimate detail of every site.
So here is our brief guide as to how to search out the very best new bingo sites. It is helpfully divided into three separate sections for different types of player:
Players that are new to online bingo
For brand new players, looking to play bingo online for the first time, everything is new. For newbies, the sheer range of choice can be a little overwhelming. So for players who are completely new to the game, and looking for a first bingo site, there are a few easy strategies worth considering.
- Pick a ‘big name’ brand. You can do this in one of three ways: The first is to pick one of the well-known betting company sites. There are several advantages in favour of this approach. Sites like these may already have thousands or even millions of customers. These can include not just the specific bingo site you are looking to join, but maybe online casinos, sports betting sites, bingo halls and high street betting shops. Examples here include names like Coral, Mecca, Ladbrokes, Paddy Power and William Hill, and so on… Because of their diverse range of services, they are also likely to have good infrastructure, with plenty of easy ways to pay like PayPal, and a responsive customer service system. They also have a reputation to protect.
- Choose a site which advertises on radio and TV. Sites which you know because you have seen or heard their advertisements offer a similar advantage to those provided by the big name bookies’ sites. OK, they haven’t got high street shops, but advertising is expensive, so any site which has the funds to run a national marketing campaign must have considerable financial backing and infrastructure behind it. So renowned and popular titles like Foxy Bingo are also good bets (excuse the pun) for players unsure of where to start, but who are looking for a safe and enjoyable place to play.
- Pick a network site. Finally, if you’d prefer not to use one of these giant gambling conglomerate-backed brands, or would simply prefer to play on a quieter, less crowded site, then there is a perfectly viable alternative. Just pick a site which belongs to one of the big bingo networks.
Networks are basically a ‘team’ of sites which all use the same software. Probably the biggest networks in bingo at the time of writing are Dragonfish and Jumpman Gaming. Both of these have dozens, or even hundreds of different member sites. Aspire Global and Skill on Net are two further popular networks with dozens of members.
You can tell if your chosen title belongs to a network easily by checking the information at the bottom of the home or ‘landing’ page. Alongside or close to the licencing information, there will be a badge or banner saying ‘Jumpman Gaming’, or maybe an announcement stating that the site is ‘powered by Dragonfish’ and so on. Jumpman Gaming titles are always easy to spot by their distinctive ‘Mega Wheel’ promotion, and their unique ‘Trophies’ reward scheme.
Sites on the same network tend to look alike (in the sense that the links, buttons and types of games are all very similar) and they also tend to offer the same promotions (offers which are intended to encourage you to join, like free tickets or deposit bonuses). Some even share the same players, running joint games to raise player numbers and produce bigger potential prizes and jackpots.
The advantage of taking any of these three approaches is really that of safety in numbers. The software is tried and tested, and millions of players have played at and are currently playing using identical software.
Look for the site’s Licencing arrangements
Another factor which sometimes concerns players completely new to online bingo is the question of legality and safety. All those media driven scare stories about dodgy dealers and illegal activities like online fraud scams have certainly added to the fear factor. Of course, these things do exist, and it is important to be aware of them and to be on guard against them at all times.
The truth is more reassuring though, because online bingo really is a pretty safe activity. The most important thing to do in order to stay safe is to make sure your chosen site is properly licenced and regulated by a recognised government authority. In the United Kingdom, this is the UK Gambling Commission (UKGC), but other governments have their own licencing authorities. Licencing details on a reputable site are always listed at the bottom of the home page. In the United Kingdom, look for the ‘Gambling Commission’ logo, and other related licencing information, such as the GAMSTOP badge, and a link to official support agencies like BeGambleAware.org. In other territories, look for the licencing agency which is relevant for your location.
Seasoned bingo players looking for a new experience
After you have familiarised yourself with your chosen first site, it may be that you fancy having a look around, checking your options and trying somewhere else. And now that you have a better idea of what you are looking for and how it all works, you can maybe afford to be a little more experimental in your approach. What are the advantages of looking for a different place to play online bingo?
- You simply want to find something better. Maybe you have had a poor experience at your first choice site. Maybe the customer service was not very supportive, or the chat room hosting was poor. Possibly you found the range of gaming options limited. Whatever the initial reason, you just fancy having a look around…
- You fancy a change. Many of us are simply novelty seeking. We get bored playing the same old games on the same old sites. The truth is, sometimes the grass really is greener on the other side of the fence.
- Introductory bonus offers. Most sites offer some kind of incentive to sign up. An introductory bonus or some free bingo tickets are always welcome. Any new site will be pleased to have you on board, and happy to offer a sweetener to facilitate your move.
- Greater variety of games. This can be purely in terms of bingo: 90, 80, 75, 60 and 50 ball formats are relatively easy to find, plus a variety of types of ‘speed’ bingo. Additional games like slingo, slots, table games, roulette, scratch cards and so on can also vary greatly between sites.
- Different style of site. Different types of site suit different playing styles. A larger, popular brand can offer bigger prizes, busier chat rooms and a livelier, more vibrant atmosphere. On the other hand, some people prefer a quieter, more homely vibe. Smaller sites may offer less spectacular jackpots, but because there are fewer players, you have a better chance of winning them. Other players can be intimidated or ‘crowded out’ by big, crowded chat rooms, and prefer the friendlier atmosphere of the smaller site, where roomies can get to know each other more easily.
Such sites can therefore be more suitable for the ‘recreational’ type of player and the more introverted, who like to play for the fun of the game rather than purely for financial gain. On the other hand, these brands are maybe not so hot for players looking for the possibility of a big jackpot win.
Brand New Bingo Sites
Finally, there are the truly brand new bingo sites. These are the sites which excite industry insiders and bingo geeks like us at Busy Bee Bingo. Here, we look for genuine innovation; pointers to the emerging trends of the online bingo industry. We are looking for anything original which could be of interest to players, like different games, more generous incentives, better bonuses and so on.
Unfortunately, many of the sites which claim to be new are anything but. There are a lot of re-brands, re-launches and upgrades. New networked sites are also frequently very similar to their older siblings. This means that when something arrives which is truly revolutionary, we tend to get quite excited, so you’ll soon get to hear about it.
Recent innovative launches include PlayOJO, which shook up the entire industry with its ‘no wagering’ approach in 2017 and has been a market leader ever since. More recently, Buzz Bingo has had a similar effect, setting the industry alight with its lively approach. Although in truth, it too is a re-brand, replacing the old Gala trade name.
It is difficult to predict future trends in online gaming – it’s such a fast moving industry. Things are even more uncertain now, particularly in the United Kingdom because of the unknown outcome of the upcoming government review into the 2005 Gambling Act. The battle between those who are swimming with the tide, proposing greater regulation, and the libertarians who believe in individual choice and personal responsibility, is a finely balanced one.
The outcome of this conflict will not be known for some time. There is, at the time of writing, no official publication date for the review. And even when it finally arrives, this will not be the end of the matter. The published report will no doubt come up with detailed proposals, which will then be subject to comments and another consultation period. Then legislation may be drawn up, which will then need to be passed by Parliament. The entire process could easily take several years before any proposed changes are actually enacted.
What we can be sure of, is that the online bingo industry will continue to thrive, and more new and innovative bingo sites will continue to arrive. And when they do, you’ll get to hear about them first by checking this page at Busy Bee Bingo.
New Bingo Sites FAQ
🆕 Which new bingo sites for 2020 allow you to play for free, no deposit required?
No deposit bingo sites are few and far between. There is a cost to the company running the website with every registration for doing ID checks and age verification due to the new UK gambling regulations. I have a list of sites that allow you to claim a free bingo bonus where no deposit is required here.
🆕 Where can I find new bingo sites that have no wagering requirements?
I have a list of sites with no wagering requirements here.. Although not having any wagering requirements seems very generous it is actually more down to the fact that a lot of gambling companies were forced by the UK Gambling Commission (UKGC) into this for not allowing players to withdraw their winnings. Ridiculous withdrawals policies meant that a lot of players were disappointed and making complaints about the strict withdrawal rules. This was brought to the attention of the UKGC, who made sure that terms and conditions were more transparent and withdrawal policies less obstructive. This means it is more fair for you, the player.
🆕 Where can I find a list of new sites that specifically run on Cassava (now more commonly known as Dragonfish)?
Each of my sites listed here have a link to the software provider. If you want to see a list of the new sites on that particular software platform then you can click through. For Cassava (Dragonfish) sites specifically you can check here. The original name for the Cassava software was Globalcom but that is going waaaay back. They then changed the name to Cassava Enterprises Ltd and then it became more commonly known as Dragonfish. Either way, these are all subsidiaries of the 888 Group listed on the stock exchange. You can be safe in the knowledge that they are licensed and the UK Gambling Commission are watching that everything is fair.
🆕 How do I know if new bingo sites can be trusted?
I make sure that every site added here has a valid UK gambling license and is tested for fairness. Below each site are the key terms and conditions, so you can be sure what the withdrawal conditions are and how the bonuses work. However, if you don't trust me just yet you can check which license a site has by clicking on it's name and viewing more detail. To be absolutely definite you can click "Visit Site", look in the footer of the website for the license number. Sometimes clicking this number will take you through to the public register of licensed operators. If the license number is not clickable you can copy and paste the license number into the public register search box here.
🆕 Can I sign up more than once on a new bingo site?
I highly recommend you only sign up once per household per site. Otherwise any winnings you accumulate may mean that your account gets banned and your winnings confiscated. There's no real way round this and we highly recommend you stick to this rule. It would be considered abuse of bonuses which you will find in the terms and conditions of most, if not all bingo and casino sites.
🆕 I signed up to one of your new bingo sites listed only to be told I am banned when trying to claim my winnings! THIS IS A CON!
This has been a common problem amongst players and it's a rule that's not very easy to understand. It may be that you have an account with another bingo site run by the same company license but how are you supposed to know? If this has happened to you or you are concerned you should click on the name of each site to check other sites run by the same company, commonly these are known as "Sister Sites". If you have self-excluded from one of these sites, chances are when you wanted to withdraw your winnings this has been flagged by the companies internal system for checking self-excluded players. These rules are imposed by the UK Gambling Commission and if they are not adhered to the company could face a huge fine of hundreds of thousands of pounds. If you have self-excluded then maybe you should take a break or seek some advice from GamCare. If playing is causing you financial difficulties, it's just not fun anymore and a source of worry, I really would insist that you stop and get some advice.
🆕 Are these new bingo sites rigged or a con?
I have tried and tested each site listed and they are independently tested by regulators such as Gaming Labs (GLI) and the International Association of Gaming Regulators (IAGR) for their randomness. That isn't to say that things aren't weighed slightly more in favour of the site though. This is just the general nature of gambling. You may have heard of the phrase "The house edge" this means the mathematical advantage has over you over a period of time. Sometimes this is described as the "Payout Percentage" especially in regards to online slots.
🆕 You say that these new brands aren't rigged or a con but the same person wins everytime?! Explain that.
It's more than likely that the player has bought a lot more bingo tickets than you for the current game, therefore increasing their chances of winning. Bingo, although considered soft gambling is just like any other form of gambling and is based on probability. If you consider a game of Roulette. Placing more chips over more numbers means you are more likely to win something back. The same concept is true with Bingo tickets.
🆕 Are there any tips or advice you can give me that will increase my chances of winning?
I would say to look for a few key pointers. Look for large jackpots or prizes in rooms with smaller amounts of people. Pick a time in the day where less people may be playing, also check ticket prices, obviously the cheaper the better. You stand more chance of winning a prize with less people. Even if the jackpot is small, if only 3 people are playing in the room you are more likely to have more wins.