Unibet International Ltd
Unibet International Ltd is the licensed operator behind the Unibet brand, one of the UK's better-known names in online betting, casino gaming, and bingo. The company holds a UK Gambling Commission licence and is part of Kindred Group, a publicly listed Swedish gaming business that trades on Nasdaq Stockholm.
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Who is Unibet International Ltd?
Unibet International Ltd is the legal entity that holds the operating licences for the Unibet brand in regulated markets, including the UK. It is registered and headquartered in Malta, where the business has been based since the early period of European online gambling regulation. While Kindred Group is the name most widely used by the financial press and industry publications, it is Unibet International Ltd specifically that takes on the compliance obligations for UK customers.
Kindred Group was originally called Unibet Group plc before rebranding in 2017. The new name reflected a broader portfolio of brands that had developed under the same holding company. For players in the UK, though, the name on the UKGC licence is Unibet International Ltd, and that is what appears in the Commission's public register. Our Kindred Group page covers the wider corporate structure if you want more background on the parent business.
Licences held by Unibet International Ltd
UK-facing gambling activity runs under a UK Gambling Commission licence, which sets out what Unibet International Ltd must do around player fund protection, age verification, game testing, and responsible gambling tools. The current licence status is publicly available on the Gambling Commission's register. Our UK Gambling Commission page explains in plain terms what this kind of licence means for players.
Unibet International Ltd also holds a licence from the Malta Gaming Authority, which covers operations in markets outside UK jurisdiction. The MGA has been one of Europe's main gambling regulators since 2001 and applies its own standards to operators licensed under it. See our Malta Gaming Authority page for more detail on what MGA-licensed operators are required to do.
What Unibet offers UK players
Unibet operates in the UK through unibet.co.uk, which combines sports betting, casino games, poker, and bingo under one account. There is no separate registration for bingo. UK players who want to try bingo rooms can do so from the same login they use for anything else on the site, and their wallet balance carries across all the products.
The bingo section at Unibet runs 90-ball and 75-ball games across multiple rooms, with varying ticket prices and linked slot games available to play between draws. This is a fairly standard setup for large operators. What makes the Unibet account different from a dedicated bingo site is the depth of the sportsbook and casino sitting alongside it, which suits players who want to do more than just bingo from a single account.
Payment options at Unibet include Visa, Mastercard, PayPal, Neteller, and Paysafecard, among others. Our guides cover how these work in more detail: see pages for PayPal, Mastercard, and Neteller. The payment methods overview is a useful starting point if you are deciding which method suits you.
Player protection at Unibet International Ltd
Under its UKGC licence, Unibet International Ltd must provide deposit limits, cooling-off periods, session reminders, time-outs, and self-exclusion via GAMSTOP. These tools sit within account settings at unibet.co.uk. The company is also required to link to GambleAware and the National Gambling Helpline so players can access support without having to search for it.
If responsible gambling matters to you when choosing where to play, our responsible gambling page gives an overview of the main tools and services available to UK players. Our safe bingo guide covers how to assess an operator's safety credentials more broadly.
Comparing Unibet with other operators
Unibet International Ltd is a large, well-regulated operator, but it is not the right fit for every player. The site suits people who want a multi-product account rather than a bingo-first experience. If you prefer a site built around bingo, or you want to see what other licensed operators look like side by side, our bingo site reviews give independent assessments across a range of operators.
We also keep updated pages for new bingo sites and mobile bingo sites for players with specific preferences. The casino sites section covers other large regulated operators if you are looking for something that leans more toward table games and slots than bingo rooms.
Is Unibet International Ltd licensed in the UK?
Yes. Unibet International Ltd holds a licence from the UK Gambling Commission. You can verify the current licence status on the Commission's public register at gamblingcommission.gov.uk. The licence requires the company to meet standards around player fund protection, age verification, game testing, and responsible gambling tools.
What is the relationship between Unibet International Ltd and Kindred Group?
Unibet International Ltd is the legal entity that holds the licences for the Unibet brand. Kindred Group is the parent holding company, previously called Unibet Group plc before it rebranded in 2017. Kindred Group is listed on Nasdaq Stockholm and owns several regulated gambling brands, with Unibet being the most widely known.
Does Unibet offer bingo in the UK?
Yes. Unibet runs bingo rooms at unibet.co.uk alongside its casino, poker, and sports betting products. The site offers 90-ball and 75-ball games. UK players access bingo using the same account and wallet they use for other Unibet products, so no separate registration is needed.
What payment methods does Unibet accept?
Unibet accepts a range of payment methods including Visa, Mastercard, PayPal, Neteller, and Paysafecard. The available options may vary, so it is worth checking the cashier within your account on unibet.co.uk for the current list.
Does Unibet have self-exclusion tools?
Yes. As a UKGC-licensed operator, Unibet International Ltd must offer self-exclusion tools, including access to GAMSTOP, the national multi-operator self-exclusion scheme. Deposit limits, cooling-off periods, session reminders, and time-outs are also available within account settings on unibet.co.uk.
Where is Unibet International Ltd based?
Unibet International Ltd is based in Malta. It holds a UK Gambling Commission licence for activity in the UK, and a Malta Gaming Authority licence covering operations in other regulated markets outside UK jurisdiction.
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