If you’re wondering why this company is listed here, it’s not just because they sell a wide range of frozen foods suitable for consumption while playing bingo online. They do actually run a bingo site! The frozen food specialists launched this site in 2012, in an interesting diversification from their core business. Iceland Bingo uses Dragonfish software.
Overall, it is clear that Iceland see their bingo site as an opportunity for cross-promotion with their main frozen food business, providing a small incremental income as an additional benefit. If you shop at Iceland, it may be particularly worth a visit for the opportunity to win money off vouchers in-store.
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