Founded in 2011, L & L Europe Ltd describes itself as a leading online casino platform offering multiple online casinos in a range of markets. They specialise in creating a localised product providing players in each country with a premium online gaming experience.
Well that’s the marketing / PR puff, what’s the truth? Well, “leading” may be stretching things when there are so many far bigger names about, but it certainly does have a good reputation amongst industry insiders. Their gaming platform is well regarded and it is flexible enough to be compatible with all modern day devices.
The big selling point with L & L Europe use to differentiate themselves in what is a crowded white label market is their ability to build a platform which is individually customised to the local market. This means that prospective casino operators can expect their site to have a look, feel and atmosphere suitable for the country or region they operate in. This will include site design, operating language and currency, plus the payment options which are most appropriate and popular with the target customers’ preferences.
Importantly, this will also include support staff, such as Customer Service agents, so that players can contact the casino for support without language difficulties.
As you would expect from the name, this company is better known in continental Europe, particularly in the northern European states such as in Germany and in the Scandinavia nations. Within the United Kingdom, perhaps the best known L & L Europe site is Yeti Casino.
The company has signed up licences with many of today’s best gaming software suppliers, so you will always find a good range of games on casinos powered by L & L Europe software. Games providers include the biggest names, such as NetEnt the Scientific Games group and Evolution Gaming, plus many others. These are being added to all the time, with a new agreement with Blueprint Gaming recently signed.
The company is headquartered on the Mediterranean island of Malta, and its European operations are licenced via the Malta Gaming Authority. UK compatible casinos are fully regulated by the UK Gambling Commission, so they can be regarded as safe to play for United Kingdom based players.