Winners Media is active in both the bingo and casino sectors, operating as both a site owner and as an affiliate. The business runs its own gaming brand as well as a well established affiliate site that reviews bingo and casino platforms, helping players make informed choices about where to play.
The company was formed in 2012 with the launch of its first project, the bingo comparison and affiliate site Busy Bee Bingo. This was the starting point of the group and has gone on to become one of the most visited comparison resources in what is now a very competitive market. Busy Bee expanded from bingo into casino reviews and comparisons, reflecting the way the industry itself has diversified. Other review sites followed, including Pay by Text Bingo. A sports betting tips site, Bash the Bookies, was also launched, though this project is not currently active.
The move into affiliate publishing proved successful, and the company soon diversified into operating its own brands. The first site to launch was Scrummy Bingo, which attracted a strong player base and was quickly followed by its companion site, Scrummy Casino. Over the years, additional titles were developed, including mobile focused platforms such as Whirlwind Slots, Big World Casino and Millionaire.co.uk.
Of these, only Millionaire.co.uk remains active today as an operator site, offering players casino games under full UK licensing. The other projects are now regarded as part of Winners Media’s history and legacy within the sector, but they demonstrate the company’s track record in developing, launching and managing multiple gaming brands.
In addition to its own operations, Winners Media has provided white label solutions and consultancy to third parties. This service included licensing arrangements, marketing and site management, giving new operators a route into the regulated UK market. Among its past partnerships was the launch of Brand New Bingo, which benefitted from the company’s management expertise.
All Winners Media operated sites have been fully licensed and regulated by the UK Gambling Commission, ensuring compliance and security for players in the United Kingdom. The company has a registered office in Colchester, Essex.
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