Prime Gaming
Prime Gaming is a UK-licensed casino operator whose portfolio of online brands has been running under the UKGC and MGA for well over a decade. In 2023 the company rebranded as Kinetic Digital, though Prime Gaming remains in use as a trading name. The business has always been UK-facing at its core, and its brands are licensed and regulated in the same way regardless of which name appears on the company register.
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From Prime Gaming to Kinetic Digital
The operator launched as Prime Gaming Ltd and built a group of mid-sized casino and slots sites aimed squarely at the UK market. The Kinetic Digital rebrand in 2023 was a corporate rename rather than a change of ownership or structure. The same licences, the same platform and the same regulatory obligations carried over. For UK players this is largely a background detail; the brands they actually visit look and behave the same way they always have.
If you come across the name Prime Gaming while researching a casino, it almost always refers to this same group. The Kinetic Digital company page covers the current structure in more detail.
Brands in the Prime Gaming group
The group runs several online casino and slots sites, most of them built on the SkillOnNet platform. Each site has its own look and game selection, but they share the same underlying cashier and account system.
Prime Casino is the flagship brand, offering a broad slots and table-game library with regular promotions for existing players. Mega Casino runs a similar model with a heavier emphasis on slots volume. Slingo caters to players who want the specific Slingo format, which blends slot reels with bingo-style number matching. Genting Casino is associated with the well-known Genting hospitality brand and carries more of a live-casino focus. Lucky Me Slots and Simba Games round out the group with their own distinct themes.
Not every brand suits every player. Some prefer the broader game range at Mega Casino; others gravitate to Slingo because no other format quite replicates it. Worth checking a couple of the individual reviews before settling on one.
Licences and regulatory standing
The group's UK brands operate under licences granted by the UK Gambling Commission, the regulator responsible for all licensed gambling in Great Britain. The UKGC requires operators to keep player funds separate from company money, submit to regular audits, offer tools such as deposit limits and self-exclusion, and connect to the GAMSTOP national self-exclusion scheme. You can verify the licence status of any UK brand at the Gambling Commission register. Sites operating in other markets hold a licence from the Malta Gaming Authority alongside their UK permission.
For anyone researching whether a Prime Gaming brand is safe to play at, the UKGC licence is the relevant check. UK-licensed operators cannot simply walk away from player account balances, which is the main practical protection the licence provides.
The SkillOnNet platform
Most Prime Gaming brands run on SkillOnNet, an established B2B platform used by a number of UK-facing operators. The practical effect for players is that the cashier, the account verification process and the general site navigation feel consistent across brands. If you have already verified your identity at one SkillOnNet site, that process typically does not need to be repeated in full at another in the same group, though you will still hold separate accounts and balances at each.
SkillOnNet integrates content from a wide range of game studios, so the slot and table-game libraries tend to be broad. Live casino tables are usually supplied through a third-party provider rather than being exclusive to the platform.
What this means for UK players
The Prime Gaming rebrand to Kinetic Digital has not changed anything material about how these sites operate. The licences are the same, the platform is the same, and the brands are the same. UK players using responsible gambling tools such as GAMSTOP will find the group's sites participating in the scheme as required.
If you are looking for a new bingo site or a fresh casino option, several of the group's brands are worth a look. The payment methods accepted vary slightly by brand, so check the banking section of whichever review interests you before signing up.
What is Prime Gaming?
Prime Gaming is a UK-licensed online casino operator that rebranded as Kinetic Digital in 2023. It runs a portfolio of casino and slots sites under UKGC and MGA licences.
Which casinos does Prime Gaming operate?
Prime Gaming operates several brands including Prime Casino, Mega Casino, Slingo, Genting Casino, Lucky Me Slots and Simba Games. Each site has its own theme but they share the same SkillOnNet platform.
Is Prime Gaming licensed in the UK?
Yes. The group's UK brands are licensed by the UK Gambling Commission. You can verify any brand's licence status on the Gambling Commission's public register at gamblingcommission.gov.uk.
Did Prime Gaming change its name?
Yes. The company rebranded from Prime Gaming Ltd to Kinetic Digital in 2023. Prime Gaming still appears as a trading name, but the operator and its licences are the same under either name.
What platform do Prime Gaming casinos use?
Most Prime Gaming brands run on the SkillOnNet platform. This means the sites share a common cashier, account system and game library sourced from a range of studios.
Are Prime Gaming casinos safe?
All UK-licensed brands in the Prime Gaming group are required to hold player funds separately from company money, provide deposit limits and self-exclusion tools, and participate in GAMSTOP.
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