Mr Green is an online gambling company which offers a comprehensive suite of online gaming services. Its sportsbook service was originally the flagship offering, but today, it is the Casino which is the headline service: the one you see first when you arrive at the Mr Green landing page. The main site also offers separate portals for Live Casino, Bingo and Keno.
The company is renowned for its iconic brand, with its distinctive British racing green livery and the green suited bowler hatted gentleman who promotes the many services provided. It certainly has been a successful brand design, enabling the company to stand out in what is an extremely competitive industry. This emphasis on green is a simple but effective way of driving brand awareness. Its recent decision to sponsor the leading Scottish football club Glasgow Celtic, famed for its green and white hooped kit, is a prime example of this. Although I dare say they get little commercial benefit from rival Rangers fans in this fiercely partisan city.
Mr Green’s online gaming services are licenced and registered on the Mediterranean island of Malta, so its site is therefore fully regulated by the UK Gambling Commission. This means that its site can be regarded as safe to play for United Kingdom based players.
Its online casino service was originally launched in 2007, becoming fully live the following year. It was founded by three Swedish entrepreneurs who had been involved in the set-up of the successful Swedish betting concern Betsson in 2001. The parent company remains a Swedish base: its headquarters remains based in the nation’s capital, Stockholm. It is a publicly registered company, with its shares listed on the Stockholm NASDAQ stock exchange.
Its online casino is one of the best stocked on the market, with around a thousand slot games alone available for players to choose from. These are provided by some of the biggest names in gaming software design, so Mr Green is a great name to choose if you are looking for variety. Plus you also get a great range of traditional casino games. These include dozens of formats of all the main table games, including Baccarat, Blackjack, Keno, Poker and Roulette.
With its sister portals, Mr Green is in effect a one stop shop, enough to satisfy most players’ gaming needs in just one site. Its Bingo portal, introduced in 2017, has also been instrumental; in increasing its relevance and popularity within the UK market.
Mr Green’s online gaming brand is now well established throughout Europe, expanding from its original heartlands of Scandinavia and the UK. It has recently further expanded its operations in Denmark and has developed a strong presence in Italy.
2018 saw the company acquire its rival Evoke Gaming Ltd, which previously operated around half a dozen different online gaming brands. Since one of these was Redbet, an interesting branding colour clash is in prospect.
Mr Green is responsible for the employment of around 500 people, based in various locations around Europe. At the time of writing, its shares were trading at around £4 (the equivalent of around 46 SEK).
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