Paddy Power runs a renowned online and high street bookmaking operation and is also somewhat notorious for its controversial TV advertising, especially a particularly notable (and subsequently banned) campaign featuring Oscar Pistorius. Clearly, they are keen on publicity stunts which raise their profile, and have attempted to shake up the somewhat staid reputation of the more traditional players in the bookmaking market, with considerable success. It often offers some imaginative, non-standard betting options. And sometimes they don’t even need to think up a stunt – the publicity comes to them. During the 2014 World Cup, one lucky punter even managed to predict the Semi-Final result, putting a cheeky fiver on the Germans to win 7 – 1 against Brazil at 500 / 1 with the Irish bookmaker.
You are certainly unlikely to get bored at Paddy Power, with their original and irreverent style producing something a bit more imaginative and unconventional than some other companies. Its reputation for quirkiness and willingness to reject the conventional also enables it to bring an original and innovative angle to its Bingo offer. Paddy Power Bingo uses Virtue Fusion software, meaning that their site can take a bit of getting used to, but perseverance is rewarded with an interface that is a bit different from the “crowd”.
Paddy Power, as you might expect, is based in Ireland (Dublin). However, it is registered and licensed in Alderney, one of the smallest of the Channel Islands, they also have a license in the UK.
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