News Group Newspapers is a renowned publishing company, responsible for the production of the iconic UK newspaper The Sun. It is a wholly owned subsidiary of News Corp UK, which also publishes The Times and Sunday Times. The company continues to be controversial – while many admire its different publications, others despise its notorious sensation seeking and its fundamental role in the phone hacking scandal of recent years.
The Sun in particular is famed for its irreverent and outspoken view of the world, standing alone since the closure of its sister Sunday paper the News of the World following the initial breaking of the phone hacking stories. The name behind all these papers is also notorious the former Australian, now American Rupert Murdoch.
But all of this is not necessarily of relevance to Busy Bee readers, who may be far more interested in Sun Bingo, its online gaming offshoot. The site was launched in 2006, when it was operated by the industry leading Tombola.
This agreement subsequently came to an end, and the site was re-launched in 2010 under its new operators Gamesys. The appeal of the site was enhanced shortly afterwards by the launch of its mobile site, which attempted to catch up on the increasing popularity of on the go play amongst its readers.
The site’s deal with Playtech was extended in 2015, when Sun Bingo was again re-launched, this time as a new design under the company’s Virtue Fusion division, using its own proprietary upgraded platform.
Sun Bingo offers players a wide range of game options, including various formats of 90, 80 and 75 Ball bingo, including the very popular Deal or No Deal brand. In total, there are close to twenty different varieties of bingo and alternative rooms to choose from, so it really is close to bingo heaven for its many fans. There is also a broad variety of slots and scratch cards to play. The site is very much designed in the style of its namesake newspaper. The iconic typeface is the same, together with the bright and unmistakeable red branding.
Sun Bingo is licenced and regulated by the UK Channel Island of Alderney’s Gambling Control Commission. This means that it is fully regulated by the UK Gambling Commission, and is therefore regarded as safe to play for United Kingdom based players.
The holding company may well be notorious in some people’s eyes, but that won’t put off Sun Bingo’s thousands of fans. They enjoy the variety of games on offer and its upbeat, friendly style. The cross promotion afforded by its sister newspaper, plus occasional TV advertising campaigns ensure that this site will continue to be enjoyed by its thousands of loyal players for years to come.