The Gauselmann Group is a major player in the worldwide gambling industry. Unusually for such a massive conglomerate, it remains a family owned and run business. Founded in 1957 by Paul Gauselmann, this German company continues to be run by Paul and his family to this day.
The company has interests in just about every aspect of the gaming industry and has grown phenomenally over the sixty years or so of its existence. Today, it employs over 10,000 people and is divided into four separate divisions. These concentrate on amusement and gaming machine manufacture, casino operations, sports betting and online gaming.
The real world machine manufacturing is undertaken by its Merkur division, with its production facilities all based within Germany to ensure total control over quality and standards. Unlike British innovators like Dyson, this company remains true to its family firm roots and continues to retain technical and manufacturing capabilities at home rather than outsourcing to cheaper international locations.
Merkur’s development was further expanded in 2006, when the company decided to diversify into online betting and sports betting. Merkur Interactive was established at this point to ensure the company was at the forefront of this rapidly developing new market.
Today, Gauselmann, through its Merkur Gaming subsidiary, is responsible for over forty different online slot designs. These include titles such as Multi Fruits, Mighty Dragon, Odin and Steamboat. But this is just the beginning of the Gauselmann influence, because it is also the owner of the UK based games development company Blueprint Gaming. Blueprint are also responsible for many highly innovative and popular games, such as Wild Antics, Winstar, Wish Upon A Jackpot and Worms Reloaded – and that’s just the games beginning with ‘W’.
Gauslemann’s extensive gaming range can be played on many popular online casinos which are regularly played by United Kingdom based players, including Bet 365, Betreels, Casimba, Paddy Power and Mr Green.
The company has continued to develop its United Kingdom interests. It completed the takeover of the British Praesepe arcade network in 2012, making this the largest corporate acquisition in the Group’s history. It maintains this focus on the UK market to this day, appointing Nick Harding, the former CEO of Praesepe to oversee Gauselmann’s UK operations.
Today, Gauselmann truly is a leviathan within the gaming industry. During 2017, the last year for which figures are available at the time of writing, the company achieved sales of just under €3 billion, an increase of over 15% on the previous year. Around half of its revenues are derived from its home market. Well over half of the company’s employees are based in Germany too.
The company’s main operations are based in or around its original base in small towns such as Lübbecke and Espelkamp in North Rhine-Westphalia, northern Germany. Its centre of operations is based in a small area around 50 miles south of Bremen and 50 mile west of Hanover.