Scientific Games Corporation is an American gaming and lottery company, based in the state of Nevada. The company introduced its first instant lottery ticket in 1974, and has been a major player in the lottery industry ever since. Today, the company runs many official government-backed lotteries all over the world. In the United States alone, well over $50 billion was raised in 2011, with total global revenues reaching close to $300 billion the following year. Today, the Scientific Games Corporation is active in many different aspects of both real world and online gaming, but is still predominantly focused on the lottery business.
The company is also known as SG Gaming within the United Kingdom. Here, its name may be most familiar via its real world gaming terminals, which are often found within high street bookmakers.
As far as online gamers are concerned though, it would not be surprising if the name of this company had passed you by. This is because few games are published under the corporation’s own name. Instead Scientific Games is effectively the holding company behind several renowned online gaming software design companies, all acquired by takeover and merger in recent years. These include major names such as Bally Technologies, Barcrest and Williams Interactive. These are now wholly owned subsidiaries of Scientific Games, but continue to produce games under their own brand names.
These companies are responsible for the design of many of the most popular slots around today, available at many of the online casinos most often played by UK based gamers. These include Action Bank, Ooh Aah Dracula and Rainbow Riches (Barcrest); Mayan Treasures, Michael Jackson: King of Pop and Titanic (Bally Technologies); and Amazon Queen, OMG Kittens and Zeus (Williams Interactive). So overall, this company is responsible for the availability of well over a hundred of today’s favourite slots. And there are more to come…
In March 2017, the company made its biggest name signing yet, when it was given exclusive rights to market James Bond themed slots. The deal includes the right to use both present and past incarnations of the British super spy, plus the original branding and music from the movies. No doubt some Poker (Bond’s casino game of choice) may be in the pipeline too.