Progress Play are a “white label” software company which designs the software which online casino promoters use to operate their sites. This means that prospective site owners can simply come up with a title and theme, and companies like Progress Play take care of the rest. The casino operators then do net need to do any of the hard design work: they can just buy a site “off the peg” and just “plug and play”.
These “turnkey” operations, in the industry jargon, mean that everything a casino operator requires to run an efficient site is taken care of. This includes providing the game content; looking after the sites customers by providing chat hosts and a customer services team; payment processing and banking services, plus undertaking data analysis and marketing planning to maximise player loyalty and retention. All this is provided as a one stop package (for a suitable fee of course).
Progress Play are particularly renowned for designing phone friendly sites. All their sites are created using the industry standard HTML5 format, so games can be played directly through your chosen device’s pre-installed web browser, without the need to download any additional software or app. In fact, games on Progress Play powered sites can be played on any kind of device, but their titles tend to be fashioned with the small screened player in mind. This means that their designs tend to be simple, with big and bold graphics to make things easy to see and play on the more compact displays of your mobile or tablet.
They have signed licencing agreements with all of the biggest games software providers, so their licensees can choose from the best possible selection of games for their sites. Top games designers like Net Entertainment, NextGen Gaming, Microgaming and Elk Studios are all on board, amongst several others. All the major traditional casino games can also be provided, including live gaming if requested.
There are now dozens of different online casinos which are powered by this proprietary Progress Play software. These include top names like Casino British, Hippozino, Sin Spins and Millionaire.
Progress Play is based on the Mediterranean island of Malta, where its licence is held with the Malta Gaming Authority. This means that all its sites are fully regulated by the UK Gambling Commission. Sites powered by its software can therefore be regarded as safe to play for players based within the United Kingdom.