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EveryMatrix Software Ltd

EveryMatrix is a big name Business to Business (B2B) gaming software company with quite a reputation. In fact it is one of the bigger names in the industry, with around a couple of dozen different casinos and sports betting sites dependent on its award winning software.

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This is an international organisation, with offices based around the globe. It has a total of around 500 employees, working in various offices throughout Europe and Asia. These include sales and software studios in Denmark, Romania and Ukraine in Europe and China, The Philippines and Vietnam in Asia. Its operational headquarters are in London, but it is officially registered in the coastal town of St. Julian’s on the Mediterranean island of Malta.

The company offers a full suite of marketing, management and software services to its business clients, enabling prospective casino and sports betting operators to effectively be able to buy a fully functioning website business “off the shelf”. This is known in the industry jargon as a “white label solution”.

It provides the software platform which powers its clients’ online businesses. For its sports betting partners it offers a fully functioning site with over 25,000 sporting and other events available for customers to wager on. Its casino platform can license games from around forty different leading games software companies, including all the big names. Its client sites can therefore choose their own offerings from a range of over a thousand different games.

From the players’ point of view, this is important, because it means that each site will be different. With every client operator able to select its own games providers and titles, EveryMatrix powered sites do not conform to a standard template – a big issue with some of its rivals.

This ability to customise its offering to each individual client’s requirements has been a major contributing factor toward its industry leading reputation. It has won EGR (eGaming Review) awards at five of the last six annual awards events. EGR is the leading gaming industry publication and membership group for the sector, so this unprecedented acclaim from its online peers is praise indeed.

The company can also provide a comprehensive range of other supporting functions if required, such as management and player activity reports, marketing support, full payment services, security and fraud prevention and customer service functions.

Sportsbook partners include BestBet, Exclusive Bet and Jetbull, while its software provides the power behind casinos such as Mr Win, Fantasino and SuperLenny casino.

The company’s sites are registered in various jurisdictions across the world. For United Kingdom based players, the relevant licences are mostly held with the Malta Gaming Authority.

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