BGO is one of the big hitters in the online casino business. This elevated position has been helped in no small measure by their exceptionally eye catching marketing campaign.
Centred on “The Boss”, a diminutive sized playboy with a retinue of outsized minders and glamorous assistants, he regales in many opulent locations. These include luxurious limousines and sultry swimming pools, where he is usually seen to be sipping a cocktail. From this privileged position, he apparently gives orders to his entourage of attentive employees.
These iconic images have been seen in glossy magazines, newspapers, billboards and even on TV, where occasional advertising campaigns are seen on commercial and satellite channels.
The success of these campaigns has seen BGO prosper almost as much as The Boss himself. But the campaign would not have been so successful had there not been a superb casino in place to back it up. BGO.com offers separate bingo and casino portals, with a wide variety of games provided for players to play.
Bingo is available in a variety of 90, 80 and 75 ball formats. But it is the sheer range of slots which really help the casino to stand out from the crowd. Hundreds of different games are available from all the biggest names in games design, such as NetEnt, Microgaming and NextGen Gaming: all provided with the panache of The Boss himself to back them up. There are plenty of table games too, with live gaming to add a further dose of realism to the comprehensive package of games available.
The site is compatible with play on all kinds of devices, from the widest screened desktop to the most compact smartphone. Mobile play can be either browser based as usual, or via a downloadable app for quicker access.
The company was originally founded back in 2007, when it functioned as an all-purpose bingo and casino portal. This was such a success that it was decided to cross the line and become an actual site operator.
This too was a success, so the company re-launched as BGO Entertainment in 20102. It was at this point that the main BGO.com portal really took off, moving toward becoming the iconic mainstay of the online casino industry it is today.
Since then, the company has forged a licencing partnership with former rivals Playtech. This agreement allowed BGO access to Playtech’s established software platform, thereby widening the availability of the company’s games still further.
This new approach enabled the company to diversify into further territories. No longer focused purely on the United Kingdom market, it set about developing its brand further afield. Today, the site is also popular in Germany and Scandinavia, where it is available in German, Finnish, Swedish and Norwegian versions.
BGO Entertainment sites are licenced via the UK Channel Island of Alderney’s Gambling Control Commission. This means that everything is fully regulated by the UK Gambling Commission, so it is considered safe to play for United Kingdom based players.